4 Pandemic-Proven Lessons to Keep Association Members Engaged

As October approaches, we’re almost 10 months into one of the most challenging years in anyone’s memory. At AJA Marketing, we work closely with a number of associations and small firms and yes, we did walk clients through a few rough patches in 2020. Yet, we’ve also witnessed some best practices in action. We’ve seen associations retain most of their members. In fact, some associations even saw increases in membership.

AJA Marketing

It’s Time to Expand Your Reach and Influence! It takes work to find new clients, build your business and establish loyalty. You’ve got to stay on top of trends, keep your business front-and-center in a crowded market and make sure you’re set up for whatever comes next! It can be overwhelming for smaller organizations to tackle all of that and still tend to day-to-day necessities. That’s where we come in! AJA Marketing specializes in the unique marketing challenges facing law firms...

CU Realty Services Home Page

"There are a lot of other programs out there, but none in my opinion really compete with the HomeAdvantage program. HomeAdvantage addresses what the buyer and the seller want to know and provides our members with those tools. It really helps raise the bar to the next level when you're talking about purchase business." “The maintenance involved in trying to develop a real estate agent network—and do it well—is a significant undertaking. With HomeAdvantage ...

Star One Credit Union Integrates LOS System with Real Estate Marketing Platform, Increases Purchase Mortgages by 30%

SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to build on initial success with the program, the credit union began actively looking for more efficient ways to nurture loan applicants and keep them in their pipeline through closing. Enter a technology integration option that has proved to be a game changer...

Trusted Weigh Station Bypassing, Toll Payments, Trucking Software

INFORM is an online reporting tool that enables you to understand the make-up of your fleet’s Inspection Selection System (ISS) score and take action to improve safety and efficiency. Determined by the Federal Motor Carrier Safety Administration (FMCSA), your ISS score is a key factor in your ability to bypass. PrePass maintains the most robust fleet safety database in the industry including CVIEW/SAFER carrier records and information from more than 100 data sources.

“Explore, Not Exploit” Campaign with Diving Shops

We’ve got great news! Plea for the Sea is diving into an exciting new campaign to promote responsible exploration of our oceans. “Explore, Not Exploit” is focused on the fun and powerful experiences that are possible through diving and SCUBA training. Plea for the Sea believes diving is an ethical, family-friendly way to appreciate dolphins and their world without supporting the captivity industry. That’s why we reached out to diving professionals to partner with us on a positive message...
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